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Dashain is the biggest festival in Nepal, and one of the most cherished traditions is receiving Tika, Jamara, blessing and dakshina from elders and relatives. But what if you could make this tradition more fun, convenient, and rewarding? That’s what NIC ASIA Bank is offering you with its Digital Dakshina TikTok Challenge!

What is the Digital Dakshina TikTok Challenge?

The Digital Dakshina TikTok Challenge is a video contest where you can show how you use NIC ASIA’s digital payment services to send or receive dakshina from your loved ones. You can also showcase how you spend your digital dakshina on shopping, travelling, dining, or anything else that makes you happy.

By participating in this challenge, you can not only enjoy the benefits of digital payment, but also win exciting prizes from NIC ASIA Bank. All you need to do is follow these simple steps:

  1. Create a TikTok video of yourself using NIC ASIA’s MoBank to send or receive dakshina.
  2. In your video, also show how you use your digital dakshina to celebrate Dashain. You can be as creative as you want, but make sure to use digital payment methods wherever possible.
  3. Upload your video on TikTok with the hashtags #DashainwithDigitalDakshina, #NICASIAVideoChallenge, and #NICASIADigitalDakshina. Don’t forget to follow NIC ASIA Bank’s official TikTok account @nicasiabankofficial.
  4. Share your video with your friends and family and ask them to like and comment on it.
What are the prizes and how to win them?

The Digital Dakshina TikTok Challenge will run from Kartik 5, Bijaya Dashami, to Kartik 30. During this period, NIC ASIA Bank will select 14 winners based on the following criteria:

  1. Creativity and originality of the video
  2. Relevance and clarity of the message
  3. Engagement and popularity of the video

The prizes are as follows:

  1. 7 Smart watches to the best 7 videos with the prescribed format and hashtags
  2. 7 Earbuds to the next 7 videos with the prescribed format and hashtags

The winners will be announced on After Dashain on NIC ASIA Bank’s official social media channels. They will also be contacted by the bank’s representatives for further details.

Why You Should Join the Digital Dakshina TikTok Challenge?

There are many reasons why you should join the Digital Dakshina TikTok Challenge. Here are some of them:

  1. You can make your Dashain more fun and memorable by sharing your digital dakshina stories with your loved ones.
  2. You can enjoy the convenience and security of digital payment without having to worry about cash or physical contact.
  3. You can support the digital economy and contribute to the development of Nepal.
  4. You can win amazing prizes that will make your Dashain even more special.

So, what are you waiting for? Grab your phone, open TikTok, and start making your Digital Dakshina videos now! Don’t miss this chance to make this Dashain the best one ever with NIC ASIA Bank!